Credo

THE POWER OF BELIEF

A strategic branding and design agency that turns brands into beliefs.

The Latin word 'Credo' translates to a single powerful statement, "I believe". And that's exactly what we endeavor to create for our brands: BELIEF – An organic credence that stands as a catalyst to human emotions.

The testament of our philosophy is that belief inspires actionable change. We know that the power of a brand is how it brands beyond cast, culture and creed, this is where the action comes in, and ‘Credo’ sets its pace.

Managed by two award winning strategists and creatives, Khaled Alajeel and Predrag Milankovic, CREDO crafts every brand's belief around the heart of its truth, discovered through research, shaped by strategy and manifested by visual design. These elements, working in sync, inspire belief and, thus, transform your brand.

CREDO - Turning brands into beliefs.

01 BRAND STRATEGY

Belief is driven by clarity: clarity of thought, clarity of heart, and clarity of vision.

The power of your brand comes from the clarity of the story it tells, and that's why brands with a consistent strategy and strong positioning are the ones that stand the test of time. In fact, a strong positioning is the rock on which an effective strategy is built.

We work with clients to create a distinctive brand positioning that helps them discover the essence of what their brand is all about. Never without consumer research and market analysis – a new positioning can’t happen without the science.

Keywords: Brand Positioning, Naming & Tagline, Brand Codes Development

02 VISUAL IDENTITY

In a visual-driven world, it has been more important than ever to translate your brand strategy into a powerful set of visuals such as logo, typefaces, packaging, etc.

We work with clients to create unique visual brand assets, this is where our design process is centered; around the user by applying strategic design thinking to shape their perceptions about a brand, and to touch their hearts at the visceral level.

Keywords: Logo, Packaging, Typeface, Color System, Graphic Element

03 BRAND HEALTH REPORT

You can't improve if you don't continually monitor your progress and this sets the brands that grow, apart.

Our Brand Health Report (BHR) measures both Brand Equity and Consumer Perception, and monitors key metrics like brand awareness, brand associations, perceived quality, brand loyalty and others. It is a scientific approach that provides managers a clear picture of where their brand is headed and shows just how deeply it is resonating with its audience.

Keywords: Brand Equity Report, Questionnaire, Insight Reporting