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Email: info@credo.agency

Credo Agency - Kuwait

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Cheddar
Cheddar is a delivery-based burger concept based in Kuwait. They've commissioned us to design a unique visual Identity that will resonate to their target audience; middle aged males and females.
Visual Identity
Approach
With burgers and fries being Kuwaiti’s most lovable meal and given the massive competition, it became clear to us that the brand direction should be bold in order to stand out in this fierce market. We developed an icon that represents the brand name while merging the first letter with an abstract shape of cheese. Bold, classic and minimal design approach incorporates the icon as the main brand code and the essence on which we built the brand elements and overall experience.