X

Contact information

Email: info@credo.agency

Credo Agency - Kuwait

Social

Behance

Instagram

TATERA
From a startup to a million-dollar business.
Tatera became one of the most famous home fragrance brands in the GCC. The brand was named Mr. Mubkhar, and then was changed to what it is now known and recognised as: TATERA. They asked us to dig deeper, develop their brand strategy and design a new look and feel that would speak to their consumers.
Brand Strategy + Naming + Visual Identity
Challenge
The owners have a clear direction towards their future growth, with a vision includes their global expansion in Europe. The brand is well-known about the quality of their product, but this isn’t what makes them stand out in a sea of similar brands in industry. The challenge was to build a dynamic strategy & identity that positions the brand as a leader in the home fragrance industry.
Approach
Strategically, we advised in renaming the brand and narrow down the focus in order to lead the home fragrance category. We suggested “TATERA” as a new name, which means “perfume” in Arabic. This was the brand’s best seller product so it was a viable decision that wouldn’t confuse the target audience of TATERA. The identity was built based on a minimal design approach, and the main code of communication was the merger of the English and Arabic letters. The color was selected intentionally as to neutralize the colors of the products itself. We develop a new packaging system that suits the new proposed positioning in the market.