The owners have a clear direction towards their future growth, with a vision includes their global expansion in Europe. The brand is well-known about the quality of their product, but this isn’t what makes them stand out in a sea of similar brands in industry. The challenge was to build a dynamic strategy & identity that positions the brand as a leader in the home fragrance industry.
Strategically, we advised in renaming the brand and narrow down the focus in order to lead the home fragrance category. We suggested “TATERA” as a new name, which means “perfume” in Arabic. This was the brand’s best seller product so it was a viable decision that wouldn’t confuse the target audience of TATERA.
The identity was built based on a minimal design approach, and the main code of communication was the merger of the English and Arabic letters. The color was selected intentionally as to neutralize the colors of the products itself. We develop a new packaging system that suits the new proposed positioning in the market.
Brand Strategy + Naming + Visual Identity